Are You Prepared for New Media?
Now is the time to adapt your business and marketing model in the era of Facebook, Twitter, and smartphones
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.
April 10, 2012
We witnessed the economic downturn in 2008 affect our friends and colleagues—they were laid off one by one. Then the recession touched family members—they too were laid off. And then the situation became personal!
In such a time of turmoil, how are we to survive? Is it even reasonable to hope to prosper? Nevermind prosper doing something you really care about and believe in? Seeking revealed some very interesting—and unexpected—findings:
- For every business we found that was struggling (or closed), there was a new one taking off like gang busters;
- The introduction of Facebook, Twitter, YouTube, and smartphones has created new business opportunities where none existed before;
- Many long time businesses are still not yet online (or have a small non-interactive page);
- People are choosing products and services based on peer review and referral more than ever before;
- People don’t want to be “sold to” and are becoming less and less tolerant of the pervasive “C.R.a.P.” style of marketing;
- People want to make the best possible buying decision for themselves. This requires a return to education and value up front before they buy.
So how is it possible to not only survive in this time of “economic downturn” let alone thrive?
Grow Your Business and Thrive Using Social Media, Internet and Mobile Marketing
Success in business today—and three to five years from now—requires a change in thought and approach. Businesses must find ways to connect [quickly], engage [meaningfully], and educate [empower] their customer community. This requires more than just a website, more than just a Facebook or Twitter account; it requires an approach that inherently builds trust by providing true value to customers before they buy. The approach must also position the customer to make a well-informed decision. You want your customers to come to the conclusion (on their own) that they would be foolish to do business with anyone else but you.
Using our Insightful Marketing Program™, we help businesses identify and leverage their uniqueness and “get connected” with their customer community using Internet and mobile marketing strategies. Integral to our approach is the The Marketing Equation, as outlined in Richard Harshaw’s paradigm-shifting book “Monopolize Your Marketplace“. Not only will your business survive the changing tides, your business will be more engaged with community, offering true value, and will thrive.