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Automatically Respond to Leads

Automatically connect with customers via follow-up e-mail or text message or both

Customers are 21 times more likely to buy if they are followed-up within 5 minutes?

Marketing automation can capture and follow-up your leads immediately with zero effort on your part

So, your initial efforts have been successful and your interested prospects have taken the first step and contacted you for more information. Now what? In the past, either you or a staff member had to make a follow-up call or send out a mass e-mail maybe once every couple of days, right? Either way is time consuming and inefficient. Those days are gone.

Instead of just responding—connect with your potential clients!

Our automated follow-up system can send out an immediate response to each and every one of your contacts, regardless of where those contacts come from. It’s amazingly flexible. No matter how that contact comes in—e-mail, web form, phone, or mobile text—we can customize a response.

Maybe you’s like to have the system respond by e-mail or by text message if they didn’t give you an e-mail address. Do you have some situations that would be best served by sending a letter or post card through the mail? No problem! Our system does it all.

SMS Virtual Message Conversations
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In 2009, U.S. wireless carriers reported that the volume of text messages surpassed the number of phone calls for the first time. Mobile phones have redefined our availability and now texting is leading a whole new wave of change in our lives. At this very moment, there are twice as many people using text messaging globally as there are using e-mail!

The scourge of SPAM has caused lots, if not most unfamiliar e-mail to not get opened. The good news is text messages are viewed faster and replied to more radily than any other form of communication, period. Text messages, which currently have an astounding 96% open rate, are typically read within an average of 15 minutes after they’ve been received and are responded to within an hour!

With our automatic text messaging capabilities as part of your marketing plan, and you’ll see huge results.

Our system takes mobile SMS texting to a whole new level. We can set up “Virtual SMS/Text Conversations,” giving your prospects and customers the feeling of a live conversation with your company. These conversations can be used to give them information or to collect survey data for smarter marketing to them later.

Once a prospect has subscribed to your campaign the system can be setup to automatically send them an SMS message that initiates a conversation that you already scripted. Your prospect will feel like they’re getting personal engagement and attention. We’re naturally drawn to people we feel are listening to us. Our automated system gives your business the power to automatically do that with each and every one of your prospects and customers.

The system is completely flexible, so we can create conversations as a string of multiple messages that can be sent out immediately one after another or timed for specific delivery dates. We can also have a message tree that responds with specific messages based on the responses your prospects send you. This is truly “set-it-and-forget-it” automation.

E-mail Auto- Responder
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E-mail is still an effective form of marketing communication—if done right. Our system has a fully built-out e-mail autoresponder that includes our Virtual Conversation theme. We can send out e-mails to your customers that initiate an e-mail conversation. Customers who reply to your e-mail will not only have their e-mail content transcribed to your campaign database, but will also trigger a reply e-mail from you carrying on the conversation. Again this gives your customers the feeling that there is a LIVE person on the other end replying back to them personally and giving you the valuable result of keeping their attention.

All of our system’s e-mails can be delivered with a high quality look and feel. We can insert graphics, flash content, links and much more to get your leads to take the next step.

3Trends to Watch in 2012

The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time.

Luckily, marketing automation is evolving just as quickly. Here are three prominent marketing trends in 2012, and how marketing automation platforms can help marketers navigate these changes:

1. Varied Content and Distribution Channels
It will become increasingly important in 2012 that marketing automation systems integrate with a wide variety of social media channels.

2. Personalization
The internet has become a personalized space in ways formerly unfathomable. Consumers will come to expect access to information tailored perfectly to their needs, and fast.

3. More Sophisticated Metrics
Rather than measuring page views and click rates, marketers are starting to focus on numbers that relate directly to revenue—such as the number of MQLs generated, the percentage of MQLs that converted to opportunities and, ultimately, the dollar value of these opportunities.

—Adam Blitzer
February 21, 2012
marketingautomationtimes.com