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Auto Follow-up

Increase your prospect to customer conversion rate

Our automated system has one ultimate goal—turning your prospects into clients. Once they are in the system, you have made a connection and have crunched their data, you must follow up and transform that potential into reality. Our system makes this happen in ways that are far more effective than you could ever be on your own. You save time and money in order to make more time and money.

Read more about our follow-up features:

SMS Broadcast
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Whether on a moments notice or as part of a carefully crafted campaign, we can send out an SMS text broadcast to all or part of your campaign subscribers list. These broadcasts can be scheduled for delivery at a specific date and time or for immediate release. You can receive replies to your SMS broadcasts that initiate a virtual texting conversation!

Due to the incredibly high open rates for text messaging, there is absolutely no better way to follow up with your customers and get them to follow through on your offers. A change in schedule notification, an offer deadline reminder, or a last minute promotion to help increase business are all great uses for a SMS broadcast. You’ll love this feature and soon find it indispensable as part of your marketing plan.

E-mail Broadcast
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Connecting with your customers via e-mail (such as a weekly e-mail newsletter) has a history of being very effective in getting your promotions and notifications into their hands. The question is how to make it better! Smartly built and filtered campaign lists means you send targeted and personalized e-mails to your customers. Marketing products and services that they are looking for will greatly increase your open rates and drive sales.

Our system is highly configurable when sending out your e-mail broadcasts. We can insert graphics, flash content, links and much more. E-mail blasts can be as simple or as detailed as you desire and our servers are optimized so that the emails are not automatically rejected by service providers as spam. Remember, Easy, Fast and Effective are the keys to all of our system!

Simulated LIVE Teleseminars and Webinars
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Play your recorded webinars or teleseminars at the times of your choice and coordinate them with e-mail and SMS/text previews and reminders, then sit back and enjoy record shattering attendance and sales.

Our custom video player has the power to show messages, graphics, sales buttons, page links, or even open new windows exactly when you need them.

After your scheduled events are done, we can set them up to run “on demand” for evergreen campaigns that never stop making you money.

Our system even tracks viewer behavior, segmenting your list and automatically sending targeted messages based on whether they arrived late, left early, or viewed the entire presentation.

Postcards and Letters
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Direct mail is alive and well and remarkably effective in the right hands—yours! Our system provides these important resources so you really can have everything all in one place. Use postcards for thank-you’s and reminders, and send professional letters to move your sales process forward. Don’t settle for any service that doesn’t give you necessary, time tested tools like these!


3Trends to Watch in 2012

The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time.

Luckily, marketing automation is evolving just as quickly. Here are three prominent marketing trends in 2012, and how marketing automation platforms can help marketers navigate these changes:

1. Varied Content and Distribution Channels
It will become increasingly important in 2012 that marketing automation systems integrate with a wide variety of social media channels.

2. Personalization
The internet has become a personalized space in ways formerly unfathomable. Consumers will come to expect access to information tailored perfectly to their needs, and fast.

3. More Sophisticated Metrics
Rather than measuring page views and click rates, marketers are starting to focus on numbers that relate directly to revenue – such as the number of MQLs generated, the percentage of MQLs that converted to opportunities and, ultimately, the dollar value of these opportunities.

—Adam Blitzer
February 21, 2012