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Information isn’t worth much if you can’t efficiently organize and act on it

Capturing prospects’ data and making an immediate connection are, of course, crucial first steps. But the information isn’t worth much if you can’t efficiently organize and act on it. Our automated system uses programs that transform data into useful, actionable information. You would have to pay a team of researchers to do what our system does automatically.

Data Mining | Insightful Marketing Inc. Data Mining
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Data mining technology has made it possible for marketing to become much more personal than ever before. Knowing your customers is key to your business growth and the fact of the matter is that your customers are expecting you to know what they want and are ever more annoyed with random offers for things they don’t want or need. You need to create relevance in your marketing campaigns and reach out to identifiable types of customers and hit on their particular needs. The process of finding and studying data of potential customers for your venture doesn’t have to be complex or expensive, but it is extremely important. In a nutshell, it requires you to find out everything that you can about the customer whom you intend to pursue.

Our system is a POWERFUL business intelligence gathering tool that generates reports that give you valuable demographic information about your customers in a form you can understand.

We can take an active role by setting up customer surveys that collect additional demographic and even psychographic data. We can provide Keyword Density Analysis reports that show what your customers are talking and asking about. Using this data can help you formulate future marketing offers to specific customers types that are tailored to their needs. If you have data that shows your lead has children, then sending out a back-to-school marketing campaign will strike a cord with them. Sending the same campaign out to a lead that does not show for children and your campaign feels like SPAM. Knowing your customer is the number one key to success for any business and our system was built with this in mind.

Social Profile Gathering | Insightful Marketing Inc. Social Profile Gathering
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Our system uses an amazing new technique that scours the web using the e-mail addresses provided by your leads to gather information from their profiles on all of the major social networking sites, including Facebook, LinkedIn, YouTube, MySpace and more. Invaluable demographic information such as gender, age, profession, relationship status, associations and schools will all be gathered for your review. This wealth of data gives you the power to target your marketing efforts for maximum success. It is a monster advantage over any competition.

DiSC Profile Assessments
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Our system also has integrated the ability for you to provide your leads with access to one of the most powerful personality test ever created. DiSC is the original, oldest, most validated, reliable, personal assessment used by over 50 million people to improve their lives, interpersonal relationships, work productivity, teamwork and communication. Based on the work of psychologist William Moulton Marston, the DiSC Personal Profile System is personality behavioral testing at its best. The test can help you:

  • Identify customer’s behavioral profile and improve interpersonal relationships
  • Gain insight into the adaptive and natural styles of behavior of your customers
  • Increase your appreciation of your customers, respect and value differences
  • Explore customer behavior across four primary dimensions:
    • Dominance
    • Influence
    • Steadiness
    • Conscientiousness
 

3Trends to Watch in 2012

The field of marketing is quickly transitioning from an art form into a precise and measurable science. Simultaneously, interactions with prospects are more complex than ever before as social media marketing comes of age and new channels of communication are conceived all the time.

Luckily, marketing automation is evolving just as quickly. Here are three prominent marketing trends in 2012, and how marketing automation platforms can help marketers navigate these changes:

1. Varied Content and Distribution Channels
It will become increasingly important in 2012 that marketing automation systems integrate with a wide variety of social media channels.

2. Personalization
The internet has become a personalized space in ways formerly unfathomable. Consumers will come to expect access to information tailored perfectly to their needs, and fast.

3. More Sophisticated Metrics
Rather than measuring page views and click rates, marketers are starting to focus on numbers that relate directly to revenue – such as the number of MQLs generated, the percentage of MQLs that converted to opportunities and, ultimately, the dollar value of these opportunities.

—Adam Blitzer
February 21, 2012
marketingautomationtimes.com