A picture is worth a 1,000 words—Do your marketing material photos convey an effective message?
Ensure your photos look professional and leave your customers with the impression that you know what you are doing
Have you ever picked up a magazine or read a blog post and thought, “What an awful picture! Why did they pick that one? It looks so Mickey Mouse.” Subconsciously, it leaves the viewer with the impression that the author of the magazine article or blog post doesn’t know what they are doing—certainly when it comes to photographs—but it also opens up the door for the viewer to wonder, “What else are they not good at?”
If your approach has been to do your own photography for your marketing materials—in an effort to save money—then have you figured out how you are going to address some of the most common photographic issues and mistakes (to ensure you make the BEST impression with your prospects)?
- Images are too cluttered
- Lackluster composition
- Poor lighting
- Unwanted objects
- Blurry photos
- Red eye
- Low quality prints
- Proper People Placement
- Not including other people
- Wrong Perspective
- What image size to use
As the proverb goes, “A picture is worth 1,000 words.” Good, so so, or otherwise, images we associate with our business via our marketing materials DO make an impression. We can all agree that we’d like to make a good impression; an impression that conveys we know what we are doing—without question.
The importance of having custom professional photography taken for your business cannot be overstated. Prospects want to know who you are, thus it is important to connect with your future clients by letting them see the “real you.” And if you are going to use photographs of yourself (and your employees) in your marketing materials, it is critical you ensure those photographs look professional. Insightful Marketing Inc. can take care of this for you.
For the following services, we handle all photographic requirements for our clients:
In this way, we ensure all marketing materials contain the right messages and maintain a superior level of quality throughout the entire marketing production process.