5 Reasons To Avoid A Custom-Coded Website
Learn about the numerous benefits web templates offer
Wondering whether or not you should “cough up the big bucks” to have a web development company make a brand new website for your company? Before you go spending money, we urge you to ensure your website will be built using a content management system like WordPress or Joomla.
Such a system will make use of “templates”, which allow your website’s articles and text to be treated separately from your website’s “look and feel.” Expand and read about each reason to save yourselve a lot of time, money, effort, and frustration:
Reason #1—Nice-Looking Websites Are Not That Valuable
In order to have this effect on your prospects and clients, you need to have the right content and message on your website. If you have the right content and message, your website will be an effective marketing tool. Thus the design matters little. Basically, you just need to make sure that its “look” avoids being distracting or disorganized.
You want to ensure viewers can easily find information and educate themselves. Your prospects need answers to frequently asked questions. And they need you to bring to their attention all the questions they should be asking when selecting the type of service or product your business offers.
Reason #2—Custom-Coded Web Designs Take Too Long To Develop
You might worry that your website will “look like everyone else’s” if you use a template. Let’s put your mind at ease. The likelihood that a customer looking up your business will recognize your website as using the same template that another website uses is slim to none. You’d probably have better odds being eaten by a shark! There are so many websites out there (millions). Furthermore, you can still customize your template to make it unique—so don’t let a web developer pressure you into a high-priced custom design by telling you that custom is the “only way to go”.
Reason #3—Custom-Coded Web Designs Cost Too Much Money
Reason #4—Custom-Coded Websites Cannot Be Easily Changed
Reason #5—Most Web Designers Don’t Know How To Create Valuable Content
On the flip side, a good marketing consultant or copywriter who does know how to create good content and craft powerful strategic marketing messages usually has no idea how to design a nice looking website. So, you end up with one of the following: a nice looking website with worthless content, or a website with great content and a strong marketing message that looks like garbage.
The best way to solve this problem is to work with an agency that has both:
- Marketing Consultants: Who understand the unique value your business offers its customers and can write effective marketing content to reflect your branding;
- Web Designers: Who can quickly modify and customize existing templates using the content the marketing consultants have written specifically for your business.
This way, each can focus on their individual strengths, while both contribute to creating a website whose purpose is to be an effective marketing tool—not just a fancy online brochure.