The web is dead but mobile and Internet marketing are skyrocketing
Make sure your business is on board by the end of 2014
You’ve probably heard the term and are aware you must do Internet marketing in order for your business to be successful. But are you aware that the increased use of mobile phones is having a huge impact on what constitutes a successful Internet marketing campaign?
Businesses not only need to stay current, they need to be aware of emerging trends. They also need to be responsive and act quickly to implement trending solutions in order to use new Internet and mobile marketing tools to their most productive and profitable advantage. What makes an effective marketing strategy today, may not work a month from now. Whoever develops your Internet marketing plan needs to know what works and why, and stay ahead of the curve.
If you haven’t already, it is now more important than ever that your business be utilizing social media and mobile marketing as integral parts of your overall marketing and promotion strategy. Plus, you need to ensure that you drive traffic to ALL your sites—not just your website—by using search engine marketing tools and techniques.
Once you have your newsletter, Facebook, Twitter, LinkedIn, Blogger, and YouTube accounts set up, leverage these vehicles to continually build your platform to drive sales. These relationship-building connections help your customers:
- KNOW YOU: Help you connect and engage with your customer community so that customers get to know you and your business;
- LIKE YOU: Create a tribe of loyal fans who benefit from the valuable content and great tips you offer, along with exclusive deals/coupons;
- TRUST YOU: Build trust every time you share valuable, relevant, timely information that helps your customer make the best educated decision possible. This paves the way for you to later promote and sell your superior products and services by being recommended.
- RAVE ABOUT YOU: Loyal fans advertise for you.
Contact us to schedule your FREE 30 minute Marketing Leverage Analysis.
The Magnitude of Upcoming Change Will be Stunning—We are Still in Spring Training:
- Nearly ubiquitous high-Speed wireless access in developed countries;
- Unprecedented global technology innovation;
- Ultra competitive markets for mobile operating systems + devices;
- Broadly accepted ‘Social Graphs’ and information transparency;
- Fearless (& connected) entrepreneurs;
- Difficult ‘What do I have to lose?’ economic environment for many;
- Available (& experienced) capital;
- Fearless (& connected) consumers;
- Inexpensive devices / access / services (apps);
- Ability to reach millions of new users in record (& accelerating) time;
- ‘Social emerging as starting distribution point for content,’ (Brian Norgard, Chill);
- Aggressive (and informed) ‘On My Watch’ executives at ‘traditional’ companies;
- Unprecedented combo of focus on technology AND design;
- Nearly ‘Plug & Play’ environment for entrepreneurs – marketplaces / web services / distributed work / innovative productivity tools / low ‘Start Up’ cost;
- Beautiful / relevant / personalized / curated content for consumers.
Kleiner Perkins Caufield Byers
The Web Is Dead. Long Live the Internet.
Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services—think apps—are less about the searching and more about the getting.
Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semi-closed platforms that use the Internet for transport but not the browser for display. It’s driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.
And it’s the world that consumers are increasingly choosing, not because they’re rejecting the idea of the Web but because these dedicated platforms often just work better or fit better into their lives (the screen comes to them, they don’t have to go to the screen).
Chris Anderson and Michael Wolff
For more information, check out our Insightful Marketing Program™. Try out a FREE demonstration of our Automated Marketing System. Contact us to schedule your FREE 30 minute Marketing Leverage Analysis.