Will you be out of business in three years?
The Six Crucial Mobile Marketing Things You Must Do Before December 2014
By the end of 2014, mobile Internet usage will overtake desktop Internet usage—in 2011 more than 50% of all “local” searches were done from a mobile device. Mobile marketing is a must for businesses. Have you positioned yourself to take advantage of this tidal wave movement away from the desktop as the primary means to access the Internet?
Today’s smartphone consumers have immediate access to information and know more about you, your company, and your products and services than you might realize. And before they make a decision to buy, they want opinions from their friends and family about you, your company, what you stand for, how you operate and what you have to offer. People are choosing products and services based on peer review and referral more than ever before.
Smartphones are always on, always with us, and always connected. You might already know that in one week, smartphone consumers:
- 81% browse the Internet
- 77% use a search engine
- 48% watch a video
- 63% connect with friends via a social network (Facebook, Twitter, etc.)
But did you know that 1 in 3 people would give up high heels, cable TV, or chocolate just to keep using their smartphone:
- 79% use to help with shopping
- 70% use while in a store
- 54% to find a retailer
- 49% to compare prices
- 48% to get promotions and coupons
2012 Response Audit
Agroundbreaking study by Dr. James Oldroyd shows that sales agents have a narrow time window in which to contact their leads before those leads become unresponsive or “cold.” Companies are 100 times more likely to contact a new lead and 21 times more likely to qualify (meaning a lead is willing to enter the sales process), if a first call attempt is made within 5 minutes of the lead being submitted (Oldroyd, 2009).
It is an understatement to say that you must incorporate mobile marketing into your marketing plans within the next three years. The brutal truth is that if you ignore this advise and do nothing, your competitors who are using mobile marketing strategies will increasingly capture your customers.
Not only does this mean you must have a website, but you must have one that looks good and WORKS with a variety of mobile devices (iPhone, iPad, Android-based phones and tablets) and you must incorporate the following marketing features:
- Follow-up in less than 5 minutes of a prospect contacting you;
- Have a responsive website design;
- Have locally targeted mobile ADs;
- Personalize the customer experience;
- Have exclusive offers;
- Be able to receive mobile payments.
To actually get results, your mobile marketing campaigns must have plenty of good deals, and those deals must be exclusive. Deals that can be had by other means have no place in a mobile marketing campaign. If everyone that walks in the door gets a free drink on Sunday, why bother signing up as a friend on Facebook? The exclusive nature of mobile deals is what makes this type of campaign work.
Those who get them will spread the word—if it is worth spreading. A random text that Joe’s pizzas are hot and waiting for them after a hard day’s work is fine occasionally, but what really spreads the mobile fire is the announcement that those same pizzas are buy one get one free for those that mention the text.
Our Automated Follow-up System (AFS) can augment your current marketing strategies, taking them to the next level. Not only can our system automatically capture and immediately follow-up with all your customers—with ZERO effort on your part—it can automatically send out your newsletter, annoucement, or a special offer/coupon.
Try a demonstration of our automated lead capture follow-up system on this page.