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The inSIGHTer

Innovative Internet and mobile marketing strategies that actually work, despite the current “down economy”

Until Now, A Baby a Week on Vancouver Island has been Born with FASD

Categories: Community Service, FASD (Fetal Alcohol Spectrum Disorder), HerWay Home | Posted by: David

Every year on Vancouver Island there are about 6,000 babies born. It is estimated that 1% of those (or 60 babies) have been exposed to harmful substances (i.e., alcohol) prior to birth. With the opening of HerWay Home, an important step was taken on Friday to reduce this little known or appreciated statistic.

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Platitudes Guarantee Dismal Results: 3 Tests To Improve Your Marketing Copy

Categories: Marketing Copy, AD Copy, Marketing Copy, Marketing Copy, Platitudes | Posted by: Cheryl

There are three kinds of phrases you should never use in any of your advertising material, as they guarantee poor results. Platitudes plague most advertising and marketing materials, and we guarantee you ARE using them (whether you know it or not).

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Your website & marketing materials suffer from C.R.a.P: A paradigm shift is required

Categories: Marketing Copy, AD Copy, Internet Marketing, Marketing Copy, Mobile Marketing, Social Media, Social Media Marketing, Website Design | Posted by: Cheryl

When a few large companies—that were to become todays national TV networks—took over independent TV stations across the US in the 1950s, the prices for TV commercials sky rocketed.

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Are you leaving $$$ on the table? 6 Tips to Improve Your Text Messaging Campaigns

Categories: Internet Marketing, Marketing Automation, Mobile Marketing, Platform Building, Mobile Marketing, Text Messaging | Posted by: Cheryl

Sales agents have a VERY narrow time window in which to contact new prospects before those leads become unresponsive or “cold.” According to a groundbreaking 2009 study by Dr. James Oldroyd, if a first contact attempt is made

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